Lead magnets can be powerful tools for any business, big or small. They establish credibility, they educate your customers, and of course, they help you collect valuable leads. They’re like a gift that keeps on giving.
After you put in the initial effort to create one, promote it, and keep it optimized, you can reap the rewards for as long as the content remains relevant.
The trouble is, if you’re a marketer heading up a small team, or a business owner wearing many different hats, you need lead magnets that are not only effective, but also really quick and easy to execute well.
One of the unmissable steps in making lead magnets is promotion and sharing.
If you’re tired of messing with code or sending your lead magnet to a developer (who has the time, right?) Leadpages makes it easy to send lead magnets out by yourself in just a few minutes.
Lead magnets are fully customizable and include the ability to share your offer with a customizable email subject line, message, and call-to-action.
Here’s how Leadpages makes collecting leads and sending out lead magnets a piece of cake:
#1- Instant opt-in delivery
Once you’ve added your lead magnet to your form, anyone who submits it will receive an email with a link to download your file or external URL.
#2- Send out the email
Rather than integrating with a third-party email service provider and setting up the automation of the email, you can use Leadpages to deliver your opt-in offer.
#3- Backup delivery for your existing ESP
In the case of most major email service providers (ESPs), email confirmation messages are only sent once (when a new subscriber is added). So, unless you’re using tags or advanced automations, any existing subscriber who opts into your list will not receive your lead magnet. This is where Leadpages’ lead magnet delivery saves the day. Leadpages ensures every opt-in (whether or not already on your list) receives the free content that was promised.
#4- Auto-updates for link changes
If you change the link of your lead magnet, simply update the setting within Leadpages, and Leadpages will update the link inside the emails. For example, if you send an ebook and later update it, simply update the link inside Leadpages and when your subscribers open the email, they’ll have the most recent asset.
If you haven’t yet created a lead magnet to incentivize visitors to opt in to your pages, we suggest using Attract to easily design a lead magnet in minutes for free.
Pro-tip: If you’re using Leadpages, you can even use our lead magnets to drive new subscribers when a new person opts in for your list. That cuts out the need for additional technology.
Which lead magnet tip are you going to try out first?
“How can I make valuable, high-converting content a non-stressful activity?” is a question that keeps many online business owners awake at night. But you know what? You already have a trove of opportunity within your existing materials.
Think about which part of your business’s existing content holds the most promise and combine it with any of the ideas mentioned above. If you’re new to this, take baby steps and maybe start a Leadpages free trial—it will simplify everything. Eventually you’ll find yourself developing a sense of what works best for your business and you just might have a lot of fun with it.
Before you go, we’d love to hear: Which lead magnet idea is your favorite? What are you looking to test out first? Tell us in the comments!
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