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To get a good start understanding about how designers go about creating brands, you may want to bookmark these 25 essential branding terms.

25 Essential Branding Terms for Non-Designers

Brand designers have their own jargon: specialized terms that convey specific elements and steps within the branding process. However, if you’re not an experienced designer, you might not be clued into what each of these means. To get a good start understanding about how designers go about creating brands, and how companies can best market …