Business strategist +consultant
Browsing Tag
Whether you run a business, create art, or communicate ideas, your brand is the most important thoughts and images you have at your disposal. Branding is also an interesting idea. Your branding incorporates intentional choices you’ve made about how you portray yourself (your logo, colors, your “voice”), and combines it with things that are outside …
Most entrepreneurs don’t have trouble recognizing why branding is important; they have trouble knowing where to start. Last week I covered the why of branding, but today I’m getting practical with the how. Here are 10 steps for creating, refining, and implementing a streamlined brand. 1. Write your mission statement Your mission statement defines the purpose of your …
Who makes your favorite shoes or outfits? What beverage calls your name when you need a pick-me-up? Whose movies won’t you miss? Whose help do you seek when you want a project done right, at home or at work? All of these questions involve your reactions to a particular brand — a collection of assumptions …
Personal branding is one of the most overlooked aspects of social business and social media. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. Think about this… When …
One of the most difficult aspects of running a business is clearly defining and communicating your brand: you want to be attractive to diverse consumers, so having a broad and ever-changing brand may seem like an enticing strategy. However, having mixed messaging can be confusing and ineffective when targeting your most valued clientele. Not only …
Brand Taglines are memorable phrases often used in conjunction with company logos and in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product or brand. But how often do you see “serving you since 1982” or a similarly canned slogan under a beautifully designed logo? Too …
When business growth stagnates, talk inevitably turns to increasing advertising, website redesign, lowering fees, etc. to earn back former clients and entice new prospects. All of those tactics can be effective, but only if they send the right message to your audience. So, if your company has slowed, referrals aren’t as strong as they once were, or you’re having …
As a Business Coach I get a lot of frantic calls from clients asking me to troubleshoot them out of their troubles. So, I know some of you are asking … who cares? You will care once you understand the methodology of troubleshooting and how that can help you hack into your perfect brand. The …
As a graphic designer I loved the idea of creating a cohesive visual representation of a business through fonts, colors, graphics, illustrations, and patterns. The organization and strategy behind it all was right up my alley. But I never understood just how valuable brand design was until I started M.A Enterprises. While blogging, marketing, advertising, …
Branding is a subject that’s frequently referred to and rarely defined. It’s an area that many business owners and bloggers are familiar with and understand the need for, but they may not be able to clearly define it or explain its importance. So today I’m breaking down this familiar topic to answer some key questions: What is …
