Business strategist +consultant
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Facebook ads have become one of the most effective ways for businesses to reach their target audience and promote their products or services. With over 2 billion active users on the platform, Facebook offers a huge potential audience for businesses of all sizes. But how can you create Facebook ads that actually work? Here are …
If you aren’t very familiar with Pinterest yet, it is a platform for collecting and arranging your favorite images and ideas. To use Pinterest benefits go well beyond creating aesthetically pleasing boards. Over time Pinterest has flexed its muscles and positioned itself as one of the most powerful visual search engines on the web. In …
Social media marketing is one of the most effective ways to raise brand awareness and lead people to your company. Executed well, it can help you create a solid community, grow your business and enjoy success. At the same time, there are also certain problems that need to be taken into account and obstacles that …
Want your fans, followers, and readers to do something? Like, sign up for a free trial? Download a guide? Drive more traffic to a landing page? Call you? A solid call-to-action CTA for social media can do wonders to help with all that. Read on for some tips and tricks to help your readers do …
There’s no question that social video has become a critical part of online marketing. After all, Facebook alone has 8 billion video views per day, and Bloomberg reported that Snapchat had 10 billion video views per day as of April 2016. That’s not even counting all the other social media video formats on channels like Instagram, Twitter, and YouTube. …
Hundreds of millions of images are shared on social media every day, but chances are only a few actually make you stop scrolling and pay attention. What do they have in common? They’re high-quality, visually appealing, and shareable. Building a library of eye-catching images doesn’t have to be difficult and costly. Here are 14 resources …
Many people think that a writer’s best friend is the dictionary, but I respectfully disagree. The true holy grail is the style guide—and the same is true for anyone working in social media. For new employees, a social media style guide offers the answer to almost any question imaginable. It also offers guidelines that can …
Hey friends! When I started out as a blogger and business owner, I was one of those people who tried literally every strategy she came across, especially on social media. Some of the advice I discovered was great, while other bits were kind of awful. I tried it all anyways and in time was able …
Are you currently using social media for your creative business? In this day and age, you might be surprised to know that many online business owners still aren’t investing the time they should into social media. Many of them feel like they don’t have time to dedicate to all the platforms out there, while others …
A successful social media strategy can be a pretty powerful thing for your business. It can help you drive traffic to your website, land clients and customers, and establish yourself as an authority in your field. However, in order to do all of those things, you need to actually have a strategy and a purpose …
