Pinterest just keeps on growing and at 70 million users, there’s no end in sight to its growth anytime soon.
Once you’ve got the hang on pins and boards and repinning, you might wonder what else there is to Pinterest (I did). I’ve scoured the web to find some of the most useful tools to making pinning easy and fun, and some helpful tips for your Pinterest marketing strategy.
7 Tools to improve your Pinterest marketing strategy
Hopefully you’ll find some tips in this section that you haven’t come across before.
Set up a business page
If you jumped into Pinterest early, you might still be using a personal account for your business. Pinterest has now added business pages, and you can easily convert your old personal page. Your Pinterest profile won’t look any different to other users, but you get some built-in analytics to help you understand which of your pins are the most popular.
How to easily & quickly add pins to Twitter and Facebook
Once you’ve created your pin share it immediately on Facebook. Do this when you think your audience is engaged on those two socials and expect to get noticed more! To share your pins on Facebook, click the pin you want to share, and on the top right corner you’ll see the Facebook share grey button (as shown below) and click on that. The rest is self-explanatory.
When sharing on Facebook it will be shared on your Facebook personal timeline, not your Facebook page which is for business.
Article Rich Pins
I’m still in awe by how many bloggers and publications have not taken advantage of this feature. Article Pins can show information about the article, like its title, site name, description and author.
Everyone is trying to get more eyeballs on their pins and the Article Rich pins will help you stand out on a pinner’s home feed and therefore get your more click throughs. More importantly it helps you rank higher on Pinterest’s search engine.
Click here to sign up for your Article Rich pins.
Pin Search: Chrome extension
I’m a big fan of Google’s image search feature so I was really excited to find this Chrome extension. Pin Search adds a search button to each pin you view on Pinterest (it appears when you hover) that lets you perform a Google image search based on that picture.
Group board settings
If you are the owner of a group board make sure you keep tabs on what pinners are pinning on that board. If you ignore your group board activity I can guarantee you’ve overlooked spam and irrelevant content pinners are pinning which will result in your losing followers.
Go to your group board settings and decide which boards you want to receive an email notification from when someone pins on that board. This is particularly helpful for gathering market intelligence and for seeing what other content is popular out there.
Pinterest’s analytics
One of the frequently asked questions I get is: what’s the benefit of converting your Pinterest personal account to a business account?
If you create a business account, you’ll receive updates on future products and services that will provide more powerful ways of reaching and understanding your audience on Pinterest.
One of the features you’ll benefit from is receiving analytics on how your pins are performing through Pinterest’s analytics. You just need to verify your account and you’ll instantly see which pins are pinned from your website or blog. Knowing this type of information helps you to see what’s working and what’s not.
Install Pin it buttons
If you want to build your followers you’ll need to add the Pin it buttons. This encourages Pinners to pin content from your website and blogs. The more who people pin your content the better and you will rank on Pinterest’s search engine.
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To your success,
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I’ve been trying to focus on my pinterest this month, and I switched to a business account and rich pins. It’s been great! Now I just have to find some group boards to join.
That’s great, there are allot of awesome group boards on Pinterest. Good luck!
Awesome. Pinterest is on my list to explore a good way to use it in my business. Adding this to my board!
Glad to hear! Thanks for reading!
Group boards are EVERYTHING!!!!!!!!
Yes, you’re right!
Great guide, I am already doing some of these, but now i’m going to share my pins to facebook for even more!
Thanks Diana, good luck!
Thanks for this guide! I need to find some group boards to join, many of the ones I’ve followed don’t have clear instructions about how to be added. Do you have any suggestions?
I recently wrote a post with step-by-step guide on How to Find and Join a Group Board on Pinterest here’s the link http://sumo.ly/b56h
Thanks! I am on pingroupie now!
That’s awesome, good luck!
Great post. I especially enjoyed the tip about “group board” settings. I will be developing a few groups boards in the future and definitely needed this reminder.
Glad it was helpful Erica, good luck!
This is a great post on Pinterest! Thank you for sharing! 😀
Thanks for sharing these great tips, lovely lady! You’re right about the analytics, it’s so important. Keep up the good work and live unstoppable!