Business strategist +consultant
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Whether you are a blogger or business owner, having a clear brand identity can help you reach your audience and create emotional connections that take it to a whole new level. But how can you really make your brand stand out? Let me tell you that one of the best parts of working on a …
Brand designers have their own jargon: specialized terms that convey specific elements and steps within the branding process. However, if you’re not an experienced designer, you might not be clued into what each of these means. To get a good start understanding about how designers go about creating brands, and how companies can best market …
Now, to be up front, I love branding. I spend hours looking at inspirational logos on Pinterest, I am constantly amazed by the number of beautiful color palettes people can invent. I love it. But back when I first started blogging, if you had said the word branding to me, my mind would have instantly …
Deciding on a color scheme is an essential step in building your brand! Different colors evoke different emotions and feelings, so it’s important to keep this in mind when choosing colors to represent you. The perception your audience has of your brand will be influenced by your color choice, so here are a few tips …
One of the most interesting projects that a graphic designer can take on is designing a logo. It can be daunting (and stressful) to come up with logo options based on market research, and stumble upon some “design magic” through the exploratory process. Narrowing it down to a final approved logo and then seeing it out …
Whether you run a business, create art, or communicate ideas, your brand is the most important thoughts and images you have at your disposal. Branding is also an interesting idea. Your branding incorporates intentional choices you’ve made about how you portray yourself (your logo, colors, your “voice”), and combines it with things that are outside …
Most entrepreneurs don’t have trouble recognizing why branding is important; they have trouble knowing where to start. Last week I covered the why of branding, but today I’m getting practical with the how. Here are 10 steps for creating, refining, and implementing a streamlined brand. 1. Write your mission statement Your mission statement defines the purpose of your …
Who makes your favorite shoes or outfits? What beverage calls your name when you need a pick-me-up? Whose movies won’t you miss? Whose help do you seek when you want a project done right, at home or at work? All of these questions involve your reactions to a particular brand — a collection of assumptions …
Personal branding is one of the most overlooked aspects of social business and social media. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. Think about this… When …
Patience is one of the hardest things to have when it comes to building online communities. Many business leaders want to believe it’s as easy as creating a Facebook page, combined with asking (or begging) for likes and within days they’ll have an instant community. The truth is that communities take time. Just like relationships …
