Whether you are a blogger or business owner, having a clear brand identity can help you reach your audience and create emotional connections that take it to a whole new level. But how can you really make your brand stand out?
Let me tell you that one of the best parts of working on a visual identity is designing supportive elements. These can be patterns, icons, illustrations, those small but very important details that can make a brand stand out and easy to identify.
Think of these as a visual representation of what you are trying to communicate. Just as you add images and graphics to a blog post to make it interesting, these can help demonstrate a point and send a strong message to your audience.
Not only are these visual elements fun to design, but they also help create brand consistency. This is key to creating a memorable brand, tell it’s story and personality. Once you have these elements ready to go, how can you use them and truly make the most of them?
Here are 5 ways to use patterns, illustrations, and icons and make the most of them in a unique way that makes your brand stand out.
#1 – Stationery
This is by far the best way to use patterns and icons. You might think that this is exclusive to product-based brands, as they usually have more use for stationery and packaging. But you can try adding them to your business cards if you are a blogger and be ready to share them at conferences and meetups.
You can even create thank you notes or cute letters for your readers, adding those brand elements.
#2- Social media graphics
Using supportive elements from your visual identity in social media covers is a great way to create a consistent brand. Think about using them for your Facebook, Twitter, and even Etsy covers. You can also use them to create special announcements in your social media posts.
#3 – Post templates
Having branded post images is also key to get identified out there. While using stock images is a popular trend right now, break the mold and use icons, patterns, and illustrations to create your post templates.
#4 – Sales pages
If you offer courses or services and you need a sales page, try adding there your brand elements. Create icons that can resonate with the content you are trying to promote, making it more inviting and relatable.
#5 – Website
You can easily transform a simple web design template into something unique by adding custom icons or patterns to it. Just as you would with a sales page, adding cute details to the top or bottom of your web page can make a huge difference.
Tell me, what other ways can you use patterns and icons to make your brand stand out?
